Ludwig Softserve Penang Reinvents Ice Cream And Churns Out Dreamy Softserve

Hello there! Are you looking for that perfect thirst quencher? Better yet, a spot right here in Penang that you can enjoy a beautiful-looking softserve cone? Well, drop by at Ludwig Softserve and you’ll be blown away by not just the Gram-worthy interior, but the super cute softserve too!

Ludwig Softserve: Of Softserve, Waffles & Fluffy Donuts

Ludwig Softserve is strategically tucked in Penang’s heritage area, Armenian Street. In fact, you’ll immediately notice this pastel pink outlet with neon signage drawing you in to discover more. And when you step foot into the outlet, you will be greeted by a luxe modern interior with pastel pink and Tiffany blue seats.

Ludwig Softserve Penang

Ludwig Softserve Penang

Of course, a pretty ice cream spot such as Ludwig Softserve will definitely have Instagrammable corners for plenty of photos. What’s special about Ludwig Softserve is that their softserve is made using real fruits and imported ingredients. So without further ado, let’s check out the desserts here!

Ludwig Softserve Penang

Ludwig Softserve Penang

As one of the crowd-favourite softserve outlets in town, Ludwig Softserve is known for its super cute and picturesque softserve. Additionally, their flavours are worth talking about too.

Ludwig Softserve Penang

The signature softserve flavour at Ludwig Softserve is the Hazelnut Dark Chocolate. It’s made with hazelnut and fine cocoa chocolate imported from Italy. If you’re not a chocolate lover, then you can also try out the Gula Apong flavour that has Sarawak palm sugar in it.

Ludwig Softserve Penang

Also, for fruit lovers, be sure to try out Ludwig Softserve’s new fruits flavours; the Tropical Passion Mango and Fresh Raspberry. Both softserve flavours are made with fresh fruits only. This way, we’ll get to enjoy the purest form of fruity softserve.

Ludwig Softserve Penang

Take On The Role Of A Softserve Artist Here

At Ludwig Softserve, the flavour changes every 3 months so we will also get the sense of novelty here. Each softserve cone has colourful cereal bits to pair with the pastel softserve. To take things up a notch, feel free to add on the adorable sprinkle of joy which consists of mini macarons, cartoon meringue, edible unicorn, mermaid and more. Really, at Ludwig Softserve, you get to be your very own softserve artist.

Ludwig Softserve Penang

What’s an excellent pair with softserve? Waffles of course! Especially freshly-baked waffles with a crispy crust. The bestseller waffle here is the Pandan Coconut Gula Apong, with Pandan waffles, Gula Apong softserve and to top it all off, some coconut shreds.

Before you leave, don’t forget to try out the newly-released French Earl Grey Waffle that comes with earl grey waffle, Choco crumb, granola and a churn of Fresh Raspberry softserve. An uncanny combination that turns out really well is the perfect description for this waffle softserve.

Ludwig Softserve Penang

Oh, you can also try out their fluffy donuts with various toppings and a side of softserve. Pick from Milky Chocolate, Earl Grey Tea or Caramel Strawberry.

Ludwig Softserve Penang

A Hip Softserve Bar In George Town Perfect For A Dessert Treat

So if you’re looking for a cooling and Instagram-worthy treat to beat the scorching heat in Penang, drop by at Ludwig Softserve.


Armenian Street: 37, Lebuh Armenian, George Town, 10200 George Town, Pulau Pinang

Hours: 9 AM-10 PM (Opens Daily)

Kuala Lumpur

Sunway Pyramid: LG2-08A, Sunway Pyramid, No. 3, Jalan PJS 11/15, Sunway City, 47500 Petaling Jaya, Selangor

Hours: 10 AM-10 PM (Opens Daily)

Ludwig Softserve @ IOI City Mall (COMING SOON)


Contact No: +60124253067

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