IKEA FAMILY roadshow, food sampling and delicious Swedish treats at 2019 Penang- state Chinese New Year open house among exciting on-ground activations.
About IKEA:
Since its 1943 founding in Sweden, IKEA has offered a wide range of well-designed home furnishings and functional living solutions at prices so low that the many people can afford them. IKEA believes that showing responsibility for people and the environment is a condition for doing good business.
This means that the IKEA low prices must not be at the expense of people or the environment – low price but not at any price. IKEA incorporates environmentally friendly efforts into its day-to-day business and continuously supports initiatives benefiting causes such as children and the environment. To date, there are more than 422 IKEA stores in 50 countries, including 3 in Malaysia.
Opening In Batu Kawan on 14 March 2019
Swedish home furnishing retailer IKEA is set to spread cheers leading up its store opening in Batu Kawan on 14 March 2019. Located at Bandar Cassia, this first IKEA store in the northern region is set to offer over 8,000 home furnishing products alongside a wide selection of Swedish and locally inspired food Malaysians have been raving about.
Chinese New Year Open House
To kick things off, IKEA will be setting-up a food stall at the 2019 Chinese New Year Open House on 6 February 2019, hosted by YAB Chow Kon Yeow, Chief Minister of Penang. Customers of Northern Malaysia will finally get to enjoy a taste of the famous Swedish meatballs and chicken balls, an all-time favourite of IKEA fans in Malaysia! In addition to that, an eye-catching IKEA food truck will also be making stops around town to offer free food samples to the larger public.
Introducing IKEA FAMILY
As the home furnishing retailer gears towards its vision of creating a better everyday life for the many people in the region, IKEA will be conducting a membership drive around the region for its loyalty programme, IKEA FAMILY. As an IKEA FAMILY member, customers will get to enjoy the latest home furnishing ideas, perks, discounts and other benefits all year round. IKEA FAMILY membership sign-ups will be held from 10am – 10pm at Tesco Ipoh, Perak (28 January –3 February); Tesco Tanjung Pinang, Penang (31 January – 3 February); Aman Central, Kedah (14 – 17 February); Central Square, Kedah (22 – 24 February); and Tesco E-Gate, Penang (28 February – 3 March).
Upon the opening of IKEA Batu Kawan, IKEA FAMILY members will also benefit from monthly member prices on selected items, free coffee or tea for each store visit, discounted meals, birthday treats and also, invitation to events as well as sale previews, among others.
“In less than two months, the people of Penang and Northern Malaysia will enjoy easier access thousands of well-designed, quality and functional home furnishing products at prices so low that as many people as possible will be able to afford them. Excitement for this store has been brewing and we are doing all the necessary preparations to ensure our customers will enjoy the unique IKEA store experience many have come to know and and love,” said Pathmalingam Arumugam, Store Manager of IKEA Batu Kawan.
For more details on the IKEA FAMILY roadshow and stops for the IKEA food truck, visit IKEA.my/BatuKawan. The IKEA Batu Kawan store is located at 752, Persiaran Cassia Barat 8, 14110 Bandar Cassia, Penang (GPS coordinates: 5.23387 N, 100.43993 E), officially opens at 10am on 14 March 2019 (Thursday).
